Radoor is a retro-themed nightclub targeting specifically at LGBTQ+ baby boomers, from age 55 to 74 in New York. Research shows that this demographic defies aging and biased social atmosphere that they grew up with. Inspired by Fiorucci store and several gay clubs in 70s and 80s, I want to recreate a “paradise” for those who have strong personalities and seek for self-expression.

Narrative Statement: Radoor is a wonderland for you to immerse, a utopia to be young again, a safe space to express your true self. It’s a realistic fantasy experience that we create for you. Come enjoy the exuberant music and reminiscent vibe in a place that resparks the sensation of being special.

*Radoor is a made-up brand
Identity, Branding, Guidelines
Nov., 2019

Kippumjo is a collection of approximately 2,000 young women that is maintained by the head of state of North Korea for the purpose of providing pleasure, entertainment and sexual services for high-ranking Workers’ Party of Korea (WPK) officials. People that resides in the highest social rank live an extravagant life at the expense of rest of the people’s happiness and basic human rights.

This ANTI-KIPPUMJO campaign targets specifically at the North Koreans who are brainwashed by the government at young age. It also serves as a chance for the mass public to learn about such a pethatic culture of the country.

Branding, VI Design
March, 2019

In modern days, people tend to be more open and creative with tattoo and treat it as something that really speaks to their personalities. “Canvas” is an endless scroll project that I started off with this idea in mind and eventually built a story around it. 
Endless Scroll Comics,
May, 2020

Based in Shanghai/ New York.